Playful undies that hug you back
Gay culture, history, and a little attitude
Subtle nods to gay history and identity, design that feels current, and just enough attitude to get noticed by the right people.
Playful details, noticed by the right people
Quick hit for the skimmers, little reward for the curious. It’s how you look interesting in a way that feels effortless.
Comfort you forget about, fit you remember
Soft from first wear, built to move, and cut to flatter without trying. The kind of everyday sexy that’s more quiet confidence than look at me.
Made responsibly
Designed for humans, not landfills. We only use sustainable fabrics, and our underwear drops are small-batch on purpose. Overproduction is really unsexy.
The Bottom Line Just Got Better 🥳
Designed for Bodies that Move, Live, Exist 🩲
The Unapologaytic underwear collection is now available for pre-order.
Shipping is expected 3rd week of February 2026. Bundle options are also available for those looking to stock up and save.
Secure yours today and be amongst the first to experience comfort with meaning.
Pickup currently not available
Pickup currently not available
The styles people recommend to their friends
🏳️🌈 We live in times when just being yourself can sometimes feel like an act of bravery. 🏳️⚧️
Pierre Monnerville, Founder
🏳️🌈📚 Unapologaytic (adj.): An individual who doesn't feel the need to apologise for being fabulous, gorgeous, sexy, etc. 🏳️⚧️📚
🏳️🌈 Unapologetic
Unapologetic, unapoloGAYtic...
Get it, GAYt it?
🥳 A Celebration of Gay Culture
Let's embrace who and what we are!
Unapologaytic celebrates our culture and also pays tribute to those who fought -or are still fighting- for us to be freer today.
🌈 A Positive Voice
Fashion is our language of self-expression and identity. Unapologaytic creates pieces that let you proudly be and celebrate your authentic self.
Every Unapologaytic garment is sustainable and ethically produced.
🎙️ Telling our stories and learning from each other
The Unapologaytic Podcast is a lighthearted and thought-provoking show that explores queer culture, identity, and empowerment through the lens of personal stories and interviews with members of the LGBTQ+ community.
Some are more prominent than others but all have interesting stories and experiences to share.
'Love your newsletter, great to read. Very interesting articles.'
John, NZ
📧 You'll also receive discounts and early access to exclusive sales. 🛍️
As seen (and heard) in
